What is Web Analytics?

Web Analytics is measuring, collecting, analyzing and reporting web data for the purpose of understanding and optimizing web usage.number of views on a web page, etc.


    Services

    WEB ANALYTICS SERVICES WE PROVIDE

  • Off-Site Web Analytics
  • Off-site web analytics stand on three pillars, analysis of potential audience (opportunity), share of voice (visibility) and Buzz (comments).

  • On-Site Web Analytics
  • On-site web analytics involves analysis of each behaviour and action undertook by your website traffic. It include, popularity scale of different landing pages.

  • Web Analytics Audit
  • Our analytics team cross check and ensure that data collected from the website is accurate and robust. To accomplish this, we perform an audit on website analysis as well.

  • Campaign Analysis
  • Our web analytics team will conduct comprehensive PPC Services campaign analysis, revenues/ costs in Google Adsense, performance of organic SEO campaigns, Search Engine Marketing (SEM) etc.


Social Media Measurement

Similar to Campaign Analysis, in Social media Optimization measurement revenue and loss areas of social media are scrutinized and evaluated by our web analytics experts.

ROI Analysis

This part of our service is reserved for high-traffic website which has invested in all SEO, PPC, and Branding programs. We extend our team’s expertise to do Return on Investment .

Campaign Analysis

Our web analytics team will conduct comprehensive PPC Services campaign analysis, revenues/ costs in Google Adsense, performance of organic SEO campaigns.

Improving Conversion

Enhancing conversion rate or sales are obviously an ultimate goal of web analytics. Advanced softwares (Google Analytics, Omniture, Heatmaps, Web Trends, etc.)